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Digital PR That Builds Authority, Earns Links and Drives Growth

Our digital PR campaigns help your brand stand out for the right reasons. We deliver meaningful coverage, authoritative backlinks and measurable visibility, without the guesswork, delays or one-size-fits-all strategies.
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3/5  spots available

Trusted By The UK’s Fastest Growing Companies

Digital PR Can Be Scary. With Ink Digital – It’s Not.

Digital PR works best when it supports SEO, yet many campaigns fail because they lack structure and clear communication. We give you a reliable, results-driven approach where every action contributes to long-term growth.

No More Guesswork Reports

Tired of “We’re Working on It” Updates?

Digital PR shouldn’t feel vague or unpredictable. We give you clarity from day one with structured planning, documented processes and transparent communication throughout. You always know what we’re working on, who we’re targeting and why it matters.

With us, you get:

  • Consistent updates and reporting on every campaign phase
  • Clear documentation of media lists, outreach and coverage
  • Predictable workflows aligned with your SEO and PR goals

Stop Pushing SEO to Later

No Time for SEO? We’ll Handle It For You.

When internal teams are stretched, PR and SEO can slip, leading to missed coverage and lost link opportunities. We take ownership of the process, managing everything from ideation to outreach.

We take care of:

  • Fully managed digital PR campaigns, from creation to delivery
  • Outreach to relevant journalists, influencers and industry publications
  • Integration with your SEO strategy for maximum impact

The SEO Delay Dilemma

Every Month You Delay SEO, You Lose Ground

Competitors continue earning links, building authority and increasing visibility. Delaying digital PR slows your organic growth and reduces your industry presence. Our campaigns help you act early, and stay ahead.

 

  • Earn authoritative links that strengthen organic rankings
  • Build brand visibility in high-trust publications
  • Strengthen your online reputation with consistent media exposure
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Ink Digital’s Personalized Live Reporting

With Us You’ll Never Lose Track Of Your SEO ROI.

You’ll always know where you stand, what’s working and what’s coming next. Every report, every update and every action is designed to give you clarity and confidence. Want to understand your best next step? Speak to us, we’ll walk you through it.
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“Just” SEO Is Not Enough

Digital PR That Works Because Everything Works Together

Our approach combines SEO, content, outreach and media strategy into one joined-up framework. This ensures every campaign supports your wider digital goals and delivers predictable, measurable outcomes.

On-Page SEO

We ensure your most important pages are optimised before PR drives traffic, helping visitors land on content that’s relevant, credible and ready to convert.

Technical SEO

A technically sound website retains the value of the links we earn. We fix errors, improve indexing and enhance performance to strengthen your overall authority.

Content Marketing

We create stories, reports and data-led pieces that journalists want to cover, boosting brand visibility and credibility across your industry.

Link Building

Every digital PR campaign is designed to earn high-authority, relevant links that improve rankings and strengthen your long-term SEO performance.

Speed Optimisation

A quicker site improves user experience when new visitors arrive from coverage. Faster load times mean more engagement and stronger performance signals.

CRO

We optimise key journeys so PR-driven traffic is more likely to convert, turning increased visibility into measurable revenue and leads.

Client Results

We’ve Helped Over X Teams Increase Their Revenue 3x

View Case Studies

Telecommunications

Gamma Logo
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34%

Increase in non-branded organic traffic

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50.25%

Increase in year-on-year impressions

Through a combination of technical SEO enhancements, strategic content adjustments, and data-driven alterations, Ink Digital successfully helped Gamma regain and exceed their previous search performance levels. Our expertise in website migrations and SEO strategy positioned Gamma for long-term organic growth, reinforcing its leadership in the UCaaS market.

Travel

Mercury Holidays Logo Divider line

A Case Study in SEO & CRO Success

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181%

Increase in total keyword impressions

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2.7K

Additional clicks for key search terms

Hospitality

Crosstown Logo Divider line

Using SEO to lead the way in the hospitality industry

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334.711%

Increase in ranking keywords

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96%

Increase in organic revenue

Growth Report

InkDigital’s Personalized Growth Quiz

Reveal The Gaps In Your Digital Strategy

“The Scorecard highlighted areas within our marketing strategy that needed attention. We were able to start to take actionable steps immediately.”

Harmione Becket

CEO, The Widget Company

How Do We Get You There

Strategy. Execution. Visibility.

We build every campaign through structured sprints, ideation, media research, creation, outreach and optimisation, so you see progress at every stage. No delays, no uncertainty, just organised delivery.

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Discovery Call

Schedule a discovery call with one of our digital PR experts to discuss your aspirations and requirements for your digital PR campaign. He will create and suggest the best approach tailored directly to the objectives of your business. This allows us to align with your vision and ensures we are the perfect digital PR company in London for you.

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Media and Audience Analysis

Following this, we will conduct a thorough media and audience analysis to identify the key influencers, publications and platforms that resonate with your target demographic. This allows us to tailor a digital PR campaign that will effectively reach and engage your audience. Drawing on our valuable experience, we will advise you on the best media strategies to elevate your brand’s presence and authority.

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Presenting Strategy

Once we have our tailored media and audience engagement plan ready, we will arrange a call to talk you through this. We will discuss how our approach will meet your business objectives and enhance your brand’s visibility through impactful media exposure and meaningful connections with your audience.

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Campaign Execution

After we have presented our strategy to you, and you’re happy to go ahead, we will begin implementing the digital PR campaign. This involves launching tailored content and pitching it to relevant media outlets. We will also engage with key influencers and monitor the media landscape, carefully adapting our approach where necessary. With regular updates and reports, you will always be kept up to date with the progress of your digital PR campaign.

Technologies We Use

SEO for Travel Business Is Changing. We know it and we’re ahead.

Search happens everywhere...

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  • Technology Icon Another key thing goes here
2.5M+
Approximate searches across Google & other platforms.
Technologies Ink uses
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You Get To See Through Every Single Step Of The Process

We keep track of your project using a custom-tailored, live & transparent workflow showing what’s going on at any point.

What Makes Us Different

Why Brands Choose Ink Over Big Agencies (and Big In-House Costs)

Here’s what clients value most about working with us:

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Award-winning talent

A senior team experienced in SEO, PR and content.

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Transparent workflow

You see every task, update and result.

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Tailored strategies

No templates, campaigns built entirely around your goals.

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Proven results

Our case studies and coverage speak for themselves.

Meet The Team

Powered By People - Not Buzzwords.

No outsourcers. No middlemen. Our UK-based team leads every project, start to finish.
Meet the Team
  • Ink Team Member
    Founder & CEO

    Michael Ryan

    Mike has been in SEO since he left school! Starting off as an apprentice and then moving into management. He now heads up the agency here at Ink.
  • Ink Team Member
    Head of Digital

    John Hutson

    John started in Digital Marketing in 2003, with the majority of that time focusing on SEO, working across many sectors and geographies. He is now Head of Digital Operations at Ink Digital – overseeing all departments, agency processes, and leading the HubSpot Partner offering.
  • Ink Team Member
    Head of Growth

    David Shillingford

    With over 14 years in MarTech and SaaS consultancy, Dave helps B2B businesses generate leads and scale revenue through data-driven digital marketing and SEO. At Ink Digital, he works closely with prospects and clients to develop tailored, performance-led strategies that turn visibility into pipeline, driving measurable growth, ROI, and long-term success.
  • Ink Team Member
    Head of SEO Strategy

    Charlie Clayton

    Charlie joined the company as their first hire. He has since moved from apprentice to executive to SEO Manager, learning SEO and team management skills on the job.
  • Ink Team Member
    Head of People

    Kasey Wilkinson

    Kasey has over five years of SEO experience, progressing from apprentice to SEO Manager and now SEO & People Lead. She develops in-depth strategies for clients across diverse industries, with a particular passion for travel. In addition to leading client performance, she manages the SEO team’s career development and internal processes.

Our Team In Effect - The Ink Webinar

How to Turn Your Website Into a Lead-Generating Machine

In this on-demand session, Mike and Dave show how to turn traffic into real leads through joined-up SEO, CRO, and PPC strategy.

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Frequently Asked Questions

01 What is Digital PR?
Digital PR focuses on using online channels, publications, influencers, news sites and social platforms, to build brand credibility, visibility and authority.
02 How can Digital PR benefit my business?
It increases brand awareness, drives referral traffic, earns high-quality backlinks and strengthens trust by getting your business featured in reputable publications.
03 How is Digital PR different from traditional PR?
Traditional PR focuses on offline channels. Digital PR targets online media, SEO-driven content and link acquisition to strengthen your digital presence.
04 Do you manage the content creation for PR campaigns?
Yes. We handle ideation, data gathering, design, writing and outreach, ensuring every asset is aligned with your strategy and goals.
05 Which industries do you work with?
We support businesses across ecommerce, fashion, education, automotive, finance and more. Each campaign is built around your audience and industry.

Ink's Industry Insights

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