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SEO Training that Builds Confident Teams

Starting January 2025, Ink Digital is excited to offer our Beginner SEO Training Course – a one-day crash course designed to give you or your team the essential knowledge needed to excel in search engine optimisation (SEO). We are here to inspire candidates to kickstart their SEO journey, helping them gain the knowledge needed to optimise their websites and rank higher on search engines. Bring in more customers through organic search, improve brand awareness, or gain a much-needed understanding of SEO to give your career a flying start.
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3/5  spots available

Trusted By The UK’s Fastest Growing Companies

Preheadline Into Pain Points

SEO can feel overwhelming. With Ink Digital – it becomes simple.

SEO changes fast, and keeping up can feel impossible without guidance. We break everything down into clear, understandable steps so your team learns not just what to do, but why it matters. Our course is led by qualified SEO professionals, bringing 30 years of combined experience in digital marketing to ensure you walk away with the expertise needed to make an impact.

Tired of training that’s too generic or too technical?

Most SEO training is either surface-level or packed with jargon that leaves teams confused. Our sessions are practical, tailored to your business and taught by senior SEO specialists with real-world experience.

With us, you get:

  • Clear explanations without unnecessary complexity
  • Practical tasks based on your website and goals
  • Training designed for marketers, not developers

Stop Pushing SEO to Later

No time to learn everything? We teach what matters.

Your team doesn’t need to know every algorithm update, they need the skills that improve rankings and performance. We focus on the actions that genuinely move the needle.

We cover:

  • High-impact optimisations your team can control
  • Real examples using your current pages
  • Hands-on learning that builds long-term capability

The SEO Delay Dilemma

Every month without training is lost opportunity.

When your team knows how SEO works, everything becomes more efficient, content performs better, decisions become clearer, and campaigns become more predictable.

Training now helps you:

  • Improve SEO faster by empowering your team
  • Reduce dependency on external agencies
  • Build internal expertise that compounds over time
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Ink Digital’s Personalized Live Reporting

With us, you’ll always understand the ROI of SEO training.

We show you exactly how trained teams impact organic growth, conversions and performance. Every workshop is measurable, practical and aligned with your goals. Want to upskill your team? Book a training session and we’ll build a personalised plan.
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“Just” SEO Is Not Enough

To train your team well, we cover every essential skill.

Throughout this intensive one-day course, you’ll gain insights into the core principles of SEO and how to apply them effectively. Some of the key topics include:

What is SEO?:

Understanding the basics and why it’s crucial for your digital presence.

Search Engine Algorithms & Ranking Factors:

Learn how search engines rank websites and what you can do to improve yours.

Keyword Research:

Discover the tools and techniques for identifying the right keywords that attract your target audience.

On-Page Optimisation:

Master the best practices for optimising your content, including meta titles, descriptions, headings, and more.

Technical SEO:

Understand site architecture, performance metrics, and mobile optimisation to ensure search engines can easily crawl and index your website.

Local SEO:

Learn how to boost your visibility in local search results, perfect for businesses serving specific geographic areas.

Client Results

We’ve Helped Over X Teams Increase Their Revenue 3x

View Case Studies

Telecommunications

Gamma Logo
Growth Icon

34%

Increase in non-branded organic traffic

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50.25%

Increase in year-on-year impressions

Through a combination of technical SEO enhancements, strategic content adjustments, and data-driven alterations, Ink Digital successfully helped Gamma regain and exceed their previous search performance levels. Our expertise in website migrations and SEO strategy positioned Gamma for long-term organic growth, reinforcing its leadership in the UCaaS market.

Travel

Mercury Holidays Logo Divider line

A Case Study in SEO & CRO Success

Growth Icon

181%

Increase in total keyword impressions

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2.7K

Additional clicks for key search terms

Hospitality

Crosstown Logo Divider line

Using SEO to lead the way in the hospitality industry

Growth Icon

334.711%

Increase in ranking keywords

Growth Icon

96%

Increase in organic revenue

Growth Report

InkDigital’s Personalized Growth Quiz

Reveal The Gaps In Your Digital Strategy

Find Your Growth Points

“The Scorecard highlighted areas within our marketing strategy that needed attention. We were able to start to take actionable steps immediately.”

Harmione Becket

CEO, The Widget Company

Who Is The Course For?

Our SEO training is perfect for anyone looking to get a firm grasp of SEO basics.

No prior experience in SEO is required, but if you’ve dabbled in SEO before, this course will help sharpen your understanding.

For groups larger than four, please reach out to us for details on our customised SEO consultancy services.
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Business Owners

Who want to improve their website’s search performance and drive more organic traffic.
2 Line

Marketing Team Members

Needing a deeper understanding of SEO to complement your digital marketing application.
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Individuals

Keen on starting a career in SEO or looking to expand your digital marketing skills.

Technologies We Use

SEO for Travel Business Is Changing. We know it and we’re ahead.

Search happens everywhere...

  • Technology Icon Key thing why this matters
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  • Technology Icon Another key thing goes here
2.5M+
Approximate searches across Google & other platforms.
Technologies Ink uses
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You Get To See Through Every Single Step Of The Process

We keep track of your project using a custom-tailored, live & transparent workflow showing what’s going on at any point.
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What Makes Us Different

Why brands choose Ink for SEO training

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Training built for real marketers

We teach practical skills, not overwhelming theory.

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Taught by senior SEO experts

Your team learns directly from specialists with years of real-world experience.

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Tailored to your website and goals

Everything is personalised, examples, exercises, recommendations.

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Skills that create measurable impact

We focus on improvements your team can make immediately.

Meet Your Trainers

You’ll be learning from some of the most experienced professionals in the SEO field:

You’re in trusted hands with a team that’s as passionate about educating as they are about SEO.
Meet Your Trainers
  • Ink Team Member
    Founder & CEO

    Michael Ryan

    Has been working in SEO since he left school. With his wealth of knowledge, he’ll break down even the most complex SEO topics into digestible, easy-to-understand lessons.
  • Ink Team Member
    Head of Digital

    John Hutson

    Brings over 20 years of industry experience in digital marketing. He’s seen how SEO has evolved and will give you up-to-date insights that you can apply right away. all departments, agency processes, and leading the HubSpot Partner offering.

Our Team In Effect - The Ink Webinar

How to Turn Your Website Into a Lead-Generating Machine

In this on-demand session, Mike and Dave show how to turn traffic into real leads through joined-up SEO, CRO, and PPC strategy.

Next Session Starts In:

0 days
3 hours
18 minutes
40 seconds
Secure Your Spot
15/20  spots available

Frequently Asked Questions

01 What are the benefits of SEO?
SEO helps your website rank higher in search engines, attracting more traffic, increasing brand visibility, and ultimately driving more sales.
02 Will this course help me get a job?
Yes! By completing this course, you’ll receive a certificate of completion, demonstrating your knowledge of SEO basics, a great addition to your CV and useful for pursuing a career in digital marketing.
03 How long is the training session?
The course is a full-day session, typically running from 9:00 AM to 5:00 PM, with breaks for lunch and refreshments.
04 Is the course suitable for small business owners?
Absolutely! The course is perfect for small business owners looking to improve their website’s SEO and attract more organic traffic without needing to hire an external agency.
05 What materials or tools do I need?
You just need a laptop or device to follow along during the training. We’ll provide any additional resources, including worksheets and access to SEO tools for practical exercises.
06 What if I need further help after the course?
We offer ongoing support through our consultancy services. You can also book follow-up sessions or request a tailored SEO strategy consultation.
07 What if I need to reschedule?
We understand plans change. You can reschedule up to two weeks before your course date, with no penalty. After that, rescheduling may incur a fee.

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Ready To Talk Details?

Let’s Build A Strategy That Turns SEO Into ROI.

Book a discovery call with one of our top decision makers and see how we’d approach your SEO game with improved ROI in mind.

Book a Call with a Specialist 020 341 147 89
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