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Travel & Accounts
Arctic Direct was a fast-growing Travel business struggling to turn traffic into leads before partnering up with InkDigital.
From 30% → 88% keyword visibility
Completed on:
March 2024
“Thank you so much for all the great work you’ve done for us this year. Can’t imagine scaling my business that far without it!”
Harmione Becket
CEO, The Widget Company
Project Objectives
Brief intro on how we approach client projects – either in general, or a specific one on the given page. Something short but to the point.
Arctic Direct came to us with key focuses in terms of keywords and particular segments of their business which provides the highest ROI for them, they wanted us to prioritise this when looking at the overall SEO strategy and building out our longer term road map.
Secondly, we were tasked to look into what the competitors were currently ranking for and how we can compete within this area and to also look into new targets which Arctic Direct can potentially utilise in order to create holiday packages based on the search demand.
We were also assigned to stay ahead of the game for the following peak holiday seasons so once we approached these busy periods our optimisations were already in place.
Something which is very important to Arctic Direct is receiving high quality inquiries from potential customers who are looking into booking a luxury trip compared to a cheap getaway, we took this into consideration when building our strategy and what keywords will be a priority to target. Conversions were measured through their online booking form.
The Results
171%
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164%
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211%
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General description of what has been done, why, and where it took the client eventually. Rerum quaerat ut ut. Sunt quia quo iste molestiae. Doloribus nihil aut dolore omnis rerum qui dicta id qui. Sequi quo sint totam voluptas provident blanditiis.
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You’ll get hands-on experience across multiple platforms, own day-to-day execution and develop the strategic thinking that will take your career to the next level.
Using our previous experience within the travel industry, our strategy was to begin with extensive keyword research, analysing what our competitors were currently doing and where the gaps in the market were present.
We looked into all of our competitors including industry giants and smaller businesses, to see where and what keywords they were currently ranking for and what opportunities we can take to make sure we are covering everything In order to compete at a high level. However, we also took this one step further and looked into what our competitors were not ranking well for and how we can optimise and rank for these sets of keywords, allowing us to be visible where our competitors were not currently.
Once the keyword sitemap was built and agreed, we then implemented our optimised page title tag, page H1 and meta description changes, propelling an early and essential surge once acknowledged by Google. Within the keyword sitemap we also suggested creating over 30 new pages for the site in order to effectively target a variety of different segments. As part of this process, we worked with development and the internal team to create the new pages with a bespoke filtering system for each type of package holiday and also created on-page content in order to house our keywords.
You’ll get hands-on experience across multiple platforms, own day-to-day execution and develop the strategic thinking that will take your career to the next level.
More leads, better rankings, or a strategy that delivers - just get in touch today and let’s build your success story together.
Book A Discovery CallWith InkDigital, You’re In Good Hands
237 Reviews On Google
Our client success does not rely on Google only. We use everything that’s bringing real results in a given day – including AI tools and automations.
“We have been working together for a while now and started seeing ROl in month one. The guys really know their stuff, the communication is always on point and they have built a strategy that is in line with our goals. What Ink Digital does is completely results orientated and we are looking forward to further developing the relationship.”
“We have been working together for a while now and started seeing ROl in month one. The guys really know their stuff, the communication is always on point and they have built a strategy that is in line with our goals. What Ink Digital does is completely results orientated and we are looking forward to further developing the relationship.”
“We have been working together for a while now and started seeing ROl in month one. The guys really know their stuff, the communication is always on point and they have built a strategy that is in line with our goals. What Ink Digital does is completely results orientated and we are looking forward to further developing the relationship.”
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